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Pricing Photography: The Complete Guide to Assignment and Stock Prices (Fourth Edition)
Pricing Photography The Complete Guide to Assignment and Stock Prices - Fourth Edition Author:Michal Heron, David MacTavish An invaluable guide to the business of professional photography.Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical in... more »formation on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to ?t any type of market and usage, how to define prices in a way that guarantees long-term pro?tability, and the specifics of pricing electronic media. A must-have addition to every photographer?s bookshelf.« less