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Pricing and Revenue Optimization
Pricing and Revenue Optimization
Author: Robert Phillips
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of ?yield management? in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has...  more »
ISBN-13: 9780804746984
ISBN-10: 0804746982
Publication Date: 8/5/2005
Pages: 368
Edition: 1
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Publisher: Stanford Business Books
Book Type: Hardcover
Members Wishing: 1
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