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A Primer for Integrated Marketing Communications
A Primer for Integrated Marketing Communications
Author: Philip Kitchen, Patrick de Pelsmacker
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
ISBN-13: 9780415314213
ISBN-10: 0415314216
Publication Date: 9/2/2004
Pages: 208
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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