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Principles of Advertising and IMC
Principles of Advertising and IMC
Author: Tom Duncan
"Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why t...  more »
ISBN-13: 9780071111195
ISBN-10: 0071111190
Publication Date: 2/1/2004
Pages: 774
Edition: 2nd
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Publisher: McGraw-Hill Publishing Co.
Book Type: Paperback
Members Wishing: 0
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