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Principles of Marketing: An Asian Case Book
Principles of Marketing An Asian Case Book
Author: Ang Swee Hoon
This casebook complements and accompanies Philip Kotler and Gary Armstrong's Principles of Marketing by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia. This Asian flavor allows instructors and students to identify with Asian issues and how the marketing prin...  more »
ISBN-13: 9780130270924
ISBN-10: 013027092X
Publication Date: 8/7/2003
Pages: 217
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Publisher: Pearson Education
Book Type: Paperback
Members Wishing: 0
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