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Principles of Services Marketing
Principles of Services Marketing
Author: Adrian Palmer
"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition incl...  more »
ISBN-13: 9780077116279
ISBN-10: 0077116275
Publication Date: 12/1/2007
Pages: 606
Edition: 5th
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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