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The Product Development Challenge: Competing Through Speed, Quality, and Creativity
The Product Development Challenge Competing Through Speed Quality and Creativity Author:Harvard Business School Press How do top product development companies like Honda and HP gain competitive advantage? They bring rapidly evolving technologies to increasingly fragmented markets, using the talents within the organization and those of suppliers, distributors, and customers. In this collection of articles and interviews from the Harvard Business Review, authorit... more »ies such as Gomory, Kodama, and McCracken describe successful business practices and provide frameworks for managing the technologies, processes, innovations, and R&D efforts that lead to superior product development projects.« less