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Product Development: Meeting the Challenge of the Design-Marketing Interface
Product Development Meeting the Challenge of the DesignMarketing Interface
Author: Margaret Bruce
This book covers a wide range of issues including management and evaluation of success and failure and the interface between design and marketing. It presents a study of the leading edge of product development, and provides a well-organized, comprehensive, and conceptually well developed view of the area.
ISBN-13: 9780471953531
ISBN-10: 0471953539
Publication Date: 6/1995
Pages: 362
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Publisher: John Wiley Sons Ltd (Import)
Book Type: Paperback
Members Wishing: 0
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