Search -
Professional Selling: A Relationship Approach
Professional Selling A Relationship Approach Author:David L. Kurtz, H. Robert Dodge, Sam D. Fullerton, Joseph L. Braden This new edition continues in the strengths of previous editions. The text explains what it is like to function as a professional salesperson in different types of selling situations. The core text provides a logical presentation of the "nuts and bolts" of the sales process. Students will discover an easy-to-read and an example-oriented writing ... more »style.« less