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Profitability Measurement in Financial Services
Profitability Measurement in Financial Services Author:Jerry Weiner The financial service industry's first and only comprehensive manual on designing and implementing a successful organizational, product and customer profitability measurement process, this book offers you step-by-step guidance for making profitability work for your bank, thrift or credit union. Readers will discover how to use profitability meas... more »urement to help define key business lines, what products and services to offer at what prices, and which customers to target with specific products and services.« less