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Proving the Value of Meetings and Events; How and Why to Measure ROI
Proving the Value of Meetings and Events How and Why to Measure ROI
Author: Jack J. Phillips, Monica Myhill, James B. McDonough
Essentially two books in one, it details how to use metrics to show the value of meetings and events, and provides case studies of actual application.
ISBN-13: 9780979028502
ISBN-10: 0979028507
Pages: 344
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Publisher: ROI Institute/Meeting Professionals Intl
Book Type: Paperback
Members Wishing: 0
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