Public Relations - Handbook Author:Frank Jefkins Public relations is considered to be a key component of any successful business strategy course. This edition of Frank Jefkins' M & E Handbook provides those starting careers in the industry and those taking professional course with a guide to public relations practice. It includes LCCI and CAM syllabi and past examination papers; new examples a... more »nd case studies; a new glossary; post-1992 focus; and more material on sponsoring, TV and radio after the Broadcasting Act 1990, new IPR and PRCA codes. It is recommended by LCCI and the CAM foundation as well as for students taking CIM courses.« less