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Public Relations In The Marketing Mix
Public Relations In The Marketing Mix
Author: Jordan Goldman
Now . . . An Authoritative Guide to Using Public Relations As a Marketing Tool PR is a powerful marketing tool. If used strategically:
  • it helps induce the world to beat a path to a company or dealer's doorstep; and
  • it extends the reach of advertising
Public Relations in the Marketing Mix focuses on developing ...  more »
ISBN-13: 9780844230849
ISBN-10: 0844230847
Publication Date: 1/11/1984
Pages: 190
Edition: 1
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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