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Public Relations: Principles and Practice
Public Relations Principles and Practice
Author: Philip J. Kitchen
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principle...  more »
ISBN-13: 9781861520913
ISBN-10: 1861520913
Publication Date: 4/24/1997
Pages: 325
Edition: 1
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Publisher: Cengage Learning Business Press
Book Type: Paperback
Members Wishing: 0
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