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Search - Public Relations: Strategies and Tactics (7th Edition)

Public Relations: Strategies and Tactics (7th Edition)
Public Relations Strategies and Tactics - 7th Edition
Author: Philip H. Ault, Warren Kendall Agee, Glen T. Cameron, Dennis L. Wilcox
Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach...  more »
ISBN-13: 9780205360734
ISBN-10: 0205360734
Publication Date: 7/29/2002
Pages: 570
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Publisher: Allyn Bacon
Book Type: Hardcover
Members Wishing: 0
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