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Public Relations: Strategies and Tactics
Public Relations Strategies and Tactics
Author: Wilcox, Wilcox
Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach...  more »
ISBN-13: 9780321023711
ISBN-10: 0321023714
Publication Date: 1/25/2000
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Publisher: Pearson Higher Education
Book Type: Paperback
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