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Public Relations Techniques
Public Relations Techniques
Author: Frank Jefkins
This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a...  more »
ISBN-13: 9780750615631
ISBN-10: 075061563X
Publication Date: 8/1/1994
Pages: 480
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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