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Public Relations Writing : Principles in Practice
Public Relations Writing Principles in Practice
Author: Donald F. Treadwell, Jill B. Treadwell
Check out the Companion Student Study Site!"Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of ea...  more » -Michael L. Kent, Montclair State University"This book integrates experiential exercises useful to understanding writing from an organizational perspective. The assignments require a student to become knowledgeable about the Internet and work as a member of a team. The text/workbook concept is very helpful if the course is taught online. The references to resources are invaluable for research."-Bonita Dostal Neff, Ph.D., Valparaiso University

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.



Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences. Authors Donald Treadwell and Jill B. Treadwell examine the macro-level understanding of societal factors that affect the relationships between organization and audience and the micro-level understanding of language and its applications that leads to elegant, finely-tuned, effective messages. New to the Second Edition
  • Companion Student Study Site includes: special Web exercises, chapter-by chapter lists of academic and professional resources, as well as readings, charts, forms and topical examples to keep the text fresh and current
  • Covers foundational theory at the beginning of the text with references and applications woven throughout the book
  • Includes chapters devoted exclusively to writing for the Web, crisis, and voice
  • Provides more examples from the corporate, government, sports and entertainment, education and nonprofit sectors
  • Includes multiple samples from the same organizations to demonstrate a common public relations message across writing genres
  • Demonstrates how clients operate in the real world rather than a fictitious location
  • Includes new and revised exercises
  • Offers an accompanying Web site for online assignments, supplementary readings, and examples
Public Relations Writing is ideal for undergraduate and graduate courses in public relations writing, media writing, and media relations. An Instructor’s Resource Manual is available on CD to qualified adopters. These resources include ideas for adapting the text for use with real-world clients, additional full-text examples, PowerPoint presentations, and ideas for course and student assessment.
ISBN-13: 9781412905510
ISBN-10: 1412905516
Publication Date: 4/19/2005
Pages: 544
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Publisher: SAGE Publications
Book Type: Paperback
Members Wishing: 0
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