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Public Sector Branding in Asia
Public Sector Branding in Asia
Author: Paul Temporal
What are the Rewards of Branding for Countries? — How does National Branding affect Public Sector Branding? — Why do Asian countries need Branding? — Are There Any Rules? Take a close look at how branding can enhance effectiveness in the public sector; how the Nation Brand Effect and Nation Brand Identity develop; how these affect a country's ...  more »
ISBN-13: 9789812324207
ISBN-10: 9812324208
Pages: 126
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Publisher: Times Editions
Book Type: Paperback
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