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Purposive Diversification and Economic Performance
Purposive Diversification and Economic Performance
Author: John T. Scott
This book examines product-line diversification of large manufacturing firms. It introduces and applies methodology that discerns groups of manufacturing industries related by complementarities in production, marketing, distribution, and research and development activities. Manufacturing firms intentionally vary production to exploit these comp...  more »
ISBN-13: 9780521022583
ISBN-10: 0521022584
Publication Date: 11/10/2005
Pages: 282
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Publisher: Cambridge University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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