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PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers
PurseStrings New Proven Ways of Reaching the Hearts and Minds of Female Consumers
Author: Amanda Stevens, Thomas Jordan
The concept of Marketing to Women is not new. But many brands are still failing to embrace the proven principles of reaching and connecting with female consumers. Two of the world?s most recognized thought leaders on the subject have joined forces in this explosive look at why brands and organizations are failing to connect with the consumer seg...  more »
ISBN-13: 9780615518602
ISBN-10: 0615518605
Publication Date: 10/18/2011
Pages: 250
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Publisher: Amanda Stevens Pty, Limited
Book Type: Paperback
Members Wishing: 0
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