Skip to main content
PBS logo
 
 

Search - Qualitative Marketing Research

Qualitative Marketing Research
Qualitative Marketing Research
Author: David J. Carson, Audrey Gilmore, Chad Perry, Kjell Gronhaug
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are n...  more »
ISBN-13: 9780761963660
ISBN-10: 0761963669
Publication Date: 3/22/2001
Pages: 256
Edition: 1
Rating:
  ?
0 stars, based on 0 rating
Publisher: Sage Publications Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.