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A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works (New Tools for Business)
A Quick Start Guide to Social Media Marketing High Impact LowCost Marketing That Works - New Tools for Business Author:Neil Richardson, Ruth Gosnay, Angela Carroll A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. It covers: the benefits of social media marketing; how to apply advertising, PR and sales promotion; ethical behavior; how to add v... more »alue for customers; how to use social networking sites to acquire, retain and satisfy customers; the implications for managing communications; the future of social network marketing.
For anybody who wants to learn about high-impact, low-cost social media marketing that works, this Quick Start Guide provides an understanding of how theories and tools work in actual business scenarios.« less