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ROI Fundamentals: Why and When to Measure Return on Investment (Measurement and Evaluation Series)
ROI Fundamentals Why and When to Measure Return on Investment - Measurement and Evaluation Series
Author: Patricia Pulliam Phillips, Jack J. Phillips
ROI Fundamentals — ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current resea...  more »
ISBN-13: 9780787987169
ISBN-10: 0787987166
Publication Date: 2/8/2008
Pages: 192
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Publisher: Pfeiffer
Book Type: Paperback
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