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Ratings Analysis: The Theory and Practice of Audience Research (Lea's Communication Series)
Ratings Analysis The Theory and Practice of Audience Research - Lea's Communication Series
Author: James G. Webster, Patricia Phalen, Lawrence W. Lichty
This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media from broadcasting, to cable, to the World Wide Web. Reflecting a highly practical orientation, Ratings Analysis focu...  more »
ISBN-13: 9780805830989
ISBN-10: 0805830987
Publication Date: 2/2000
Pages: 282
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Publisher: Lawrence Erlbaum Associates
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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