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Ratings Analysis - The Theory And Practice Of Audience Research, Third Edition
Ratings Analysis The Theory And Practice Of Audience Research Third Edition
Author: James Webster, Patricia F. Phalen, Lawrence W. Lichty
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to...  more »
ISBN-13: 9780805854091
ISBN-10: 0805854096
Publication Date: 10/18/2005
Pages: 336
Edition: 3
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Publisher: Lawrence Erlbaum Associates, Inc.
Book Type: Hardcover
Members Wishing: 0
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