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Reading Ads Socially
Reading Ads Socially
Author: Robert Goldman
In this original study, Robert Goldman examines how advertisements create frameworks of meaning which ultimately organize the ways we see the world. His dissection of advertisements uncovers the meaning of hegemony in relation to commodity culture. Reading Ads Socially exposes the cultural contradictions in consumer advertising and examines ad c...  more »
ISBN-13: 9780415053990
ISBN-10: 0415053994
Publication Date: 10/22/1992
Pages: 260
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
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