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Readings in Financial Services Marketing
Readings in Financial Services Marketing
Author: Arthur Meidan, Barbara Lewis, Luiz Moutinho
This comprehensive survey covers all aspects of marketing, including: the marketing environment; consumer behaviour in the financial services; product innovation and development; customer care; service quality and customer services; pricing; distribution; and marketing strategy.
ISBN-13: 9781861524539
ISBN-10: 1861524536
Publication Date: 1/15/1997
Pages: 375
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Publisher: International Thomson Business Press
Book Type: Paperback
Members Wishing: 0
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