Search -
Redesigning Identity: Graphic Design Strategies for Success
Redesigning Identity Graphic Design Strategies for Success Author:Catharine Fishel Image is king. And visual identity is its signature. How do top firms redesign this graphic signature without losing ground? Open these pages and explore twenty-five graphic redesign projects from an international group of designers: Take a state-of-the-industry look at identity programs that modernize, reposition, define, and spell renewed suc... more »cess. Thirty profiles trace the process of redesigning a companys graphic identity: before-and-after examples, false starts, sketches, processes, and finished works of design from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China, and the United States.« less