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Relationship Marketing: Own the Market Through Strategic Customer Relationships
Relationship Marketing Own the Market Through Strategic Customer Relationships
Author: Regis McKenna
Written by the author of "The Regis Touch", this book looks at how to build the crucial relationship with customers, suppliers, partners and distributors - which help a company to dominate its market. Marketing can no longer be isolated from product development, manufacturing, finance and sales: the only successful companies are those which are ...  more »
ISBN-13: 9780712655637
ISBN-10: 0712655638
Pages: 256
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Publisher: Century Hutchinson
Book Type: Hardcover
Members Wishing: 0
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