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Relationship Selling
Relationship Selling
Author: Mark W. Johnston, Greg W. Marshall
Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value...  more »
ISBN-13: 9780070172470
ISBN-10: 0070172471
Publication Date: 5/1/2009
Pages: 456
Edition: 3rd Revised edition
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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