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Reputation: Realizing Value from the Corporate Image
Reputation Realizing Value from the Corporate Image
Author: Harvard Business School Press
Reputation shows how companies in a variety of industries like fashion, investment banking, and packaged goods-and even U.S. business schools-compete for prestige and achieve celebrity. Anchored by in-depth case studies that document how J.P. Morgan, Church & Dwight, and Salomon Brothers nurture, exploit, and protect their reputational capital, ...  more »
ISBN-13: 9780071036368
ISBN-10: 0071036369
Publication Date: 1/1/1996
Pages: 352
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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