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It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects
It's Our Research Getting Stakeholder Buyin for User Experience Research Projects
Author: Tomer Sharon
It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and man...  more »
ISBN-13: 9780123851307
ISBN-10: 0123851300
Publication Date: 3/15/2012
Pages: 288
Edition: 1
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Publisher: Morgan Kaufmann
Book Type: Paperback
Members Wishing: 1
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