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Search - Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Arnold Publication)

Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Arnold Publication)
Researching Audiences A Practical Guide to Methods in Media Audience Analysis - Arnold Publication
Author: Catherine Murray, Kim Schroder, Kirsten Drotner, Steve Kline
How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing ...  more »
ISBN-13: 9780340762752
ISBN-10: 0340762756
Publication Date: 6/27/2003
Pages: 256
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Publisher: Bloomsbury USA
Book Type: Hardcover
Members Wishing: 0
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