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Retail Management (M & E Handbook Series)
Retail Management - M & E Handbook Series
Author: Roger Cox, Paul Brittain
This text provides an introduction to the practical aspects of retailing, with an emphasis on the relationship between retailer and customer, the retail mix, and retail administration. It is designed for those intending to begin a career in retail management, and for retail management and marketing undergraduates and BTEC HNC/D students.
ISBN-13: 9780712118255
ISBN-10: 071211825X
Pages: 320
Edition: 2 Sub
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Publisher: Trans-Atlantic Publications
Book Type: Paperback
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