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The Retail Revival: Reimagining Business for the New Age of Consumerism
The Retail Revival Reimagining Business for the New Age of Consumerism Author:Doug Stephens The Retail Revival documents the rise of an incredible new era of consumerism leading to a complete redefinition of what retail is. The book provides perspective on how massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry into a sea of turbulent chan... more »ge, leaving consumer behavior permanently altered. It examines the key seismic shifts in the market that have even companies like Wal-Mart and Procter & Gamble scrambling to cope, and explores the technologies that are transforming how, where, and even why we shop.Enlightening and entertaining, The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace, pointing to a dynamic and exhilarating revival of the industry. It offers hope and guidance for any businesses eager to capitalize on these historic shifts, providing a concise overview of what really matters and how to profit from it.
Doug Stephens is the founder of Retail Prophet, a specialty consulting company to the retail industry, and one of the world?s leading retail industry futurists. Among his clients are TD Bank, Air Miles, WestJet, Ace Hardware, and Wal-Mart. He speaks widely to groups across North America on how megatrends in demographics, economics, technology, and media are altering consumer-brand relationships, describing the strategies brands and retailers need to put into place to adapt and thrive. He is also the consumer technology contributor for CTV?s App Central.« less