Retail Store Planning and Design Manual Author:Michael J. Lopez If executed properly, store planning and design can be a viable retail marketing strategy that enables the retailer to gain a competitive advantage. This practical guide describes the interior design of retail stores. It provides detailed illustrations and guidelines for laying out a retail store, allowing store designers to create a total atmos... more »phere that will induce customers to buy the merchandise. Areas covered include the combination of internal architecture and design, lighting, the arrangement of racks and/or shelving, and the display of merchandise.« less