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Retailing of Financial Services
Retailing of Financial Services
Author: Peter J. McGoldrick, Steven J. Greenland
This work examines how to market financial services. The first part explores the development of a retail strategy based on the financial and consumer environment. It surveys the environmental factors which have created a need for retailing concepts and the ways in which financial institutions employ retail strategies to focus on cost control (fo...  more »
ISBN-13: 9780077076139
ISBN-10: 0077076133
Publication Date: 5/1/1994
Pages: 299
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Members Wishing: 0
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