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Retailing Management (McGraw-Hill/Irwin Series in Marketing)
Retailing Management - McGraw-Hill/Irwin Series in Marketing Author:Levy Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailin... more »g. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.« less