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Retailing: Principles and Practices
Retailing Principles and Practices
Author: Dale M. Lewison, M.Wayne Delozier
This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.
ISBN-13: 9780675204743
ISBN-10: 0675204747
Pages: 704
Edition: 2nd
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Publisher: Merrill
Book Type: Hardcover
Members Wishing: 0
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