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Retention Fundraising: The New Art and Science of Keeping Your Donors for Life
Retention Fundraising The New Art and Science of Keeping Your Donors for Life
Author: Roger Craver
For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many findings, he uncovered seven key drivers that deepen a donor's commitment, the eight primary reasons why donors stop giving, and the ma...  more »
ISBN-13: 9781889102535
ISBN-10: 1889102539
Publication Date: 9/1/2014
Pages: 171
Edition: First
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Publisher: Emerson & Church Publishers
Book Type: Paperback
Members Wishing: 2
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