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Revenue Management and Pricing : Case Studies and Applications
Revenue Management and Pricing Case Studies and Applications
Author: Ian Yeoman, Una McMahon-Beattie
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pr...  more »
ISBN-13: 9781844800629
ISBN-10: 1844800628
Publication Date: 1/29/2004
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Publisher: Int. Thomson Business Press
Book Type: Paperback
Members Wishing: 1
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