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Revenue Management
Revenue Management
Author: Robert G. Cross
Remember growth? That's what companies do when they're healthy, when they're focused on the revenue side of the ledger instead of the cost side. But in the — recent frenzy of downsizing and reengineering, much of corporate America lost sight of the need for real growth, and revenue generation stagnated or declined.  Now, in this eye-ope...  more »
ISBN-13: 9780553067347
ISBN-10: 0553067346
Publication Date: 1/27/1997
Pages: 288
Rating:
  • Currently 3/5 Stars.
 2

3 stars, based on 2 ratings
Publisher: Broadway
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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Top Member Book Reviews

reviewed Revenue Management on
Helpful Score: 1
This was a great book! Really gave me a solid understanding on how Revenue Mngt is the way to go instead of cost-cutting/lay-off's, etc. The airlines should review this book in 08' due to the high cost of oil. They are cutting left and right instead of looking at the bigger picture.
Read All 1 Book Reviews of "Revenue Management"


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