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Riding The Waves of Culture: Understanding Diversity in Global Business
Riding The Waves of Culture Understanding Diversity in Global Business
Author: Charles Hampden-Turner, Fons Trompenaars
As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the skills, sensitivity, and cultural aware...  more »
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ISBN-13: 9780786311255
ISBN-10: 0786311258
Publication Date: 12/1/1997
Pages: 416
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Publisher: McGraw-Hill
Book Type: Hardcover
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