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Do the Right Thing: Pr Tips for a Skeptical Public (Capital Business)
Do the Right Thing Pr Tips for a Skeptical Public - Capital Business
Author: James Hoggan, Richard Littlemore
In the current climate of mistrust people are not just tired of cute advertising and glib PR spin; they are openly hostile. People have grown disillusioned and distrustful - and if people don't trust you, it is very difficult for them to hear what you are saying. You can not buy credibility or invent it overnight. You have to earn it. You have t...  more »
ISBN-13: 9781933102856
ISBN-10: 1933102853
Publication Date: 4/30/2009
Pages: 176
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Publisher: Capital Books Inc
Book Type: Hardcover
Members Wishing: 0
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