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Do the Right Thing: Pr Tips for a Skeptical Public
Do the Right Thing Pr Tips for a Skeptical Public
Author: James Hoggan, Richard Littlemore
In the current climate of mistrust people are not just tired of cute advertising and glib PR spin; they are openly hostile. People have grown disillusioned and distrustful - and if people don't trust you, it is very difficult for them to hear what you are saying. You can't buy credibility or invent it overnight. You have to earn it. You have to ...  more »
ISBN-13: 9781933102863
ISBN-10: 1933102861
Publication Date: 5/27/2009
Pages: 176
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Publisher: Capital Books (VA)
Book Type: Paperback
Members Wishing: 0
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