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The Rise of Brands
The Rise of Brands
Author: Liz Moor
Brands and logos are all around us, from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire. B...  more »
ISBN-13: 9781845203849
ISBN-10: 1845203844
Publication Date: 12/10/2007
Pages: 192
Edition: New title
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Publisher: Berg Publishers
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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