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The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
The Rise of the Platform Marketer Performance Marketing with Google Facebook and Twitter Plus the Latest HighGrowth Digital Advertising Platforms
Author: Craig Dempster, John Lee
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the v...  more »
ISBN-13: 9781119059721
ISBN-10: 1119059720
Publication Date: 4/27/2015
Pages: 224
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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