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Satisfaction Guaranteed: The Making of the American Mass Market
Satisfaction Guaranteed The Making of the American Mass Market Author:Susan Strasser This timeless account of the rise of the mass market in America includes a new preface. This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strass... more »er shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward. 126 b/w photographs and illustrations.« less