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Secret Sauce: How to Pack Your Messages with Persuasive Punch
Secret Sauce How to Pack Your Messages with Persuasive Punch
Author: Harry Mills
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into ...  more »
ISBN-13: 9780814438060
ISBN-10: 0814438067
Publication Date: 2/21/2017
Pages: 192
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 0
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